主题：Internet TV--新一轮的电子媒体分工 -- redbud

The ultra slim KDL40EX503 combines pristine style and dramatic design with high performance, deep blacks and an outstanding picture quality. The KDL-40EX713 has a fantastic list of features including a full HD 1080p panel for delivering outstanding picture quality, and getting the most out high definition signals.

The Sony KDL-40EX713 is 40inch Full HD ready LED television with a fantastic built in Freeview-HD tuner. Freeview-HD is a service from Freeview that delivers high definition signals via a standard aerial connection. Until now high definition (HD) signals have only be able to be transmitted via a satellite dish or fibre optic cable. The Freeview-HD tuner in the Sony KDL-40EX713 offers an alternative to solution to pay to view HD services from Sky and Virgin Media, giving access to free HD channels like BBC HD and ITV HD. Just like the standard Freeview tuner, there are no monthly subscription fees or contract involved with the Freeview-HD tuner on the Sony KDL-40EX713 LED television, simply check that the Freeview-HD service is available in your area then, plug the aerial in and start enjoying all the benefit of high definition.

To improve your viewing experience even more on the Sony KDL-40EX713 LED television Sony have applied and installed their well know 100Hz Motionflow technology. The Motionflow technology on the Sony KDL-40EX713 cleans up and picture reducing blurring and on screen ghosting that some time occurs with fast moving images. The 100Hz technology, delivers a sharper more precise image that is breath taking compared to standard LCD televisions.

BRAVIA KDL-40EX713 has a built－in Ambient Sensor to enhance your picture quality, ensuring realistic, life-like colour reproduction.

As saving the environment and money is more of an issue, the Sony BRAVIA KDL-40EX713U has a Presence Sensor. This ingenious feature in the KDL-40EX713 LED television detects if there are people in the room, by monitoring movement. If there is no one in the room, and the KDL-40EX713 LED television is left on, the screen switches its self off but keeps the sound on, so if you leave the room to make a brew you can still hear what is going on.

The Sony KDL40EX713U is an aspirational but affordable LED television with a stunning picture quality.